Now Launching — West Hollywood

ROOTED IN WATER.

Connected directly to your home's water line.
No refilling. Hot, cold & ambient, instantly.

Starting at
$64.90/month
Join Early Access
Launching in West Hollywood, CA.Standard professional installation included for The Founding 100.
pema water system pouring a glass of water in a modern kitchen
How It Works

Four steps to better water.

Small white flexible plastic water tubing under sink
01

Connect Once. Enjoy Every Day.

PEMA connects directly to your home's cold-water line, so there's no tank to manually refill. Standard professional installation is included for The Founding 100, or you may choose your own qualified installer.

Two white pema water filter cartridges
02

Filtration, Built In.

Water passes through a multi-stage reverse osmosis filtration system with a UVC stage, all within a compact countertop appliance.

Explore the filtration
Cold water with condensation, hot water with steam, and room-temperature water side by side
03

Just the Way You Like It.

Enjoy cold, ambient, or hot water directly from PEMA.

  • Cold: 41–53.6°F (5–12°C)
  • Hot: 194°F (90°C) by default
  • Adjustable: 187–212°F (86–100°C)
pema water system dispensing water
04

Less to Think About.

Filters are typically replaced about every 6 months, depending on usage and filter life. With Membership and Flex, replacement filters and standard service are included. With Buy, replacement filters are purchased separately.

Installation details

No bottles. No refilling.
Just water, ready when you are.

More convenience. Less hassle.

See how your current bottled-water spending compares with pema.

pema water system in a modern kitchen

Your monthly bottled-water spending

$70/mo
$0$200
PEMA Membership$64.90/mo
Potential annual difference$61 less

Comparison excludes water and electricity costs.

Time saved / yr

28hrs

Plastic saved / yr

560bottles

Say goodbye to single-use plastic.

No refilling
Fewer single-use bottles
Everyday convenience
Choose your PEMA

Three ways to get started.

The machine. The filters. The service.
One simple membership.

Maximum Flexibility

PEMA Flex

$74.90/month

$199 one-time activation fee

Cancel anytime

  • PEMA unit included while your subscription remains active
  • Replacement filters and standard service included

Standard Professional Installation

Included for The Founding 100

PEMA retains ownership of the unit while your subscription is active.

$74.90/month plus a $199 one-time activation fee. Your subscription automatically renews monthly until cancelled.

Choose Flex
BEST VALUE
Best Value

PEMA Membership

$64.90/month

$0 activation

12-month minimum, then month-to-month

  • PEMA unit included while your subscription remains active
  • Replacement filters and standard service included

Standard Professional Installation

Included for The Founding 100

PEMA retains ownership of the unit while your subscription is active.

$64.90/month. 12-month minimum term, then month-to-month at $64.90/month until cancelled.

Choose Membership
Own Your PEMA

Buy PEMA

$799.90 one-time

Full ownership

  • Customer owns the unit
  • Replacement filters and ongoing service purchased separately

Standard Professional Installation

Included for The Founding 100

One-time payment of $799.90. You own the PEMA unit. Replacement filters and ongoing service are not included.

Explore ownership

The Founding 100 — standard professional installation included for the first 100 customers.

Non-standard plumbing, electrical work, or additional installation requirements may involve an additional charge.

PEMA retains ownership of the unit for Membership and Flex customers. Launching in West Hollywood, CA. No payment required to join the waitlist.

Purified with purpose

The science, simply.

PEMA uses reverse osmosis filtration with a UVC stage — a multi-stage process that filters your water before it reaches your glass.

01

Tap water

Your home supply enters the system.

02

Pre-filters

Sediment and carbon stages prepare the water.

03

RO membrane

An ultra-fine reverse osmosis membrane filters the water.

04

UVC stage

A UVC stage treats the filtered water.

05

PEMA water

Filtered water — ready on demand.

Full performance specifications will be shared once verified for the final production model.

Feed Water

Pre-filters

RO Membrane

Drain
UVC stage

Filtered Water

pema dispensing water
Installation

A Small Installation. A Big Everyday Upgrade.

01

Connects to your cold-water line

PEMA connects directly to your home's cold-water supply — no tank to manually refill.

02

Professional installation

Standard professional installation is included for The Founding 100 — our first 100 customers. PEMA coordinates a licensed independent installer, or you may choose your own qualified installer.

03

A small hole, if needed

A small hole may be required in your countertop or cabinetry to discreetly route the water line. Your installer will assess the setup and confirm the work with you before drilling.

04

Enjoy everyday convenience

One simple installation. No refilling tanks. No carrying water bottles. Just water, ready when you are.

Standard professional installation included for The Founding 100 — the first 100 customers across all plans.
Non-standard plumbing, electrical work, or additional installation requirements may involve an additional charge, disclosed and approved before proceeding.
Smart Connected Experience

Your water.
Connected.

A connected app experience is in development. Final monitoring and control features will be confirmed before launch.

Water consumption insights
Device status
Remote controls
Temperature controls
Smart notifications
Usage information

Concept preview · Illustrative values

Device overview

Today

2.4L

Water consumed

Hot
Cold
Room
Filter life87%

This week

Rooted in water.

Questions & Answers

Everything you need to know.

Launching in West Hollywood soon

Be one of the first to experience PEMA.

Join the waitlist for early access when PEMA becomes available in West Hollywood.

Which option are you most interested in?

Preferred finish?

No payment required. We'll only contact you about pema.